FMCG
FMCG brand enters quick commerce without funding it
How the engagement ran
1
Challenge
A packaged-food brand had been onboarded to three quick-commerce platforms and was growing fast on gross sales while its overall margin fell every month.
2
Strategy
Rebuild the channel P&L per pack rather than per SKU, and model every co-funded promotion before agreeing to it.
3
Execution
Pack architecture re-cut for the price points each platform actually sells at; fill-rate and availability brought into a weekly cadence with the category managers.
4
AI & technology
Quick Commerce Margin Model run per pack per platform, with promotion scenarios costed before commitment.
5
Result
Promotions are now approved or declined against a modelled number rather than a relationship conversation.
Client identity and performance metrics for this
engagement are published only with the client's written approval. Where you see no number,
it is because that approval is not yet in place — not because there was no result.
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