Amazon PPC Management
Sponsored Products, Brands, Display and DSP priced against break-even ACOS — the number your accountant would recognise.
What actually goes wrong
Most accounts optimise to a target ACOS that was never derived from anything. If you do not know the ACOS you can afford on a given SKU, every bid decision is a guess with a budget attached.
Why this matters. Break-even ACOS is a calculation, not an opinion. Once it exists, bidding becomes arithmetic.
What SMEMinds does
- Campaign architecture that isolates and scales winners
- Break-even ACOS derived per SKU from real landed cost and fees
- Keyword harvesting, negation and search-term hygiene
- Placement, bid and dayparting strategy
- Sponsored Brands, Display and DSP where the funnel justifies them
- Weekly spend review against contribution, not just ACOS
Who this is for
Sellers spending enough on ads that a two-point efficiency gain pays for the management fee several times over.
Deliverables
- Break-even ACOS model
- Campaign restructure
- Weekly optimisation log
- Monthly spend and contribution report
What changes.
Stated as changes in how the business runs, because those are the ones we control.
Less wasted spend
Search terms that never convert stop being funded.
Profitable scale
Budget added only where the margin supports it.
Clear reporting
What each campaign contributed after fees and returns.
Defensible targets
An ACOS goal with a derivation behind it.
Every recommendation shows its arithmetic.
Break-even ACOS derived per SKU from its own contribution margin, so a bid ceiling is a calculation rather than a habit.
See the toolsOr learn to run it yourself.
The models behind this service are taught in the Amazon Advertising Playbook — in Hinglish and English, with the calculators included.
Open the Amazon Advertising PlaybookQuestions we get about this service
Yes — research, harvesting from real search-term reports, and continuous negation. Keyword lists are a living asset, not a one-time deliverable.
Pricing varies with campaign scale and complexity, monthly ad spend and the level of strategic involvement. We use flexible, transparent models aligned to your growth stage.
Usually yes, because most of the early gain comes from stopping spend that was never going to convert, then moving that budget behind listings that already do.
Others in Amazon
Let's look at your account.
Tell us what the constraint is and we will tell you whether we are the right people to fix it.