Google Ads
Search, Shopping, Display, YouTube and Performance Max — capturing demand across the Google ecosystem and routing it where it converts best.
What actually goes wrong
Google traffic is often pointed at a D2C store that converts worse than the Amazon listing, or at the listing without the tracking to prove it worked.
Why this matters. The question is not Google versus Amazon. It is which destination earns more per click after fees.
What SMEMinds does
- Search and Shopping campaign structure and feed quality
- Performance Max with proper asset and audience signals
- YouTube and Demand Gen for upper funnel where it earns its place
- Landing destination testing — D2C versus marketplace
- Conversion tracking, offline import and consent handling
- Budget pacing against contribution margin
Who this is for
Brands with a D2C store and a marketplace presence competing for the same click.
Deliverables
- Account restructure
- Feed optimisation
- Tracking implementation
- Monthly performance review
What changes.
Stated as changes in how the business runs, because those are the ones we control.
Demand captured
Across the whole Google surface, not just search.
Better feed
Shopping performance usually starts here.
Proven destination
Where the click is worth most, measured.
Controlled spend
Paced against margin, not budget calendars.
Every recommendation shows its arithmetic.
Spend judged against contribution margin, so a campaign that raises revenue and lowers profit is visible in the same report.
See the toolsOr learn to run it yourself.
The models behind this service are taught in the Amazon Advertising Playbook — in Hinglish and English, with the calculators included.
Open the Amazon Advertising PlaybookQuestions we get about this service
Yes, and where brand referral bonus applies it can be more efficient than it looks. We measure it properly rather than assuming.
Others in Growth marketing
Let's look at your account.
Tell us what the constraint is and we will tell you whether we are the right people to fix it.