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Resources

Written from live account work.

Guides and notes on the things that decide the outcome — fees, break-even, account health and the economics of new channels. No listicles.

All resources

Type
Topic

BlogProfitability

The eleven cost layers most Amazon sellers never model

Referral and FBA are the two everyone counts. Here are the nine that quietly decide whether the SKU was ever profitable.5 min read · Intermediate · AmazonRead the guide
GuideAdvertising

Break-even ACOS: the number your bids should be built on

Most accounts optimise to a target ACOS that was never derived from anything. Here is how to calculate the one number that makes every bid decision arithmetic instead of opinion.7 min read · Intermediate · AmazonRead
BlogEducation

Why we teach ecommerce in Hinglish

The operators who most need marketplace expertise are not the ones best served by English-only training. A note on how we built the Playbooks.4 min read · BeginnerRead
GuideAccount Health

Account health: the metrics that suspend accounts, and the ones that do not

Order Defect Rate, policy violations and the 60-day rolling window — what actually puts an Amazon account at risk, and the cadence that prevents it.8 min read · Beginner · AmazonRead
GuideProfitability

Quick commerce economics: model the pack before you sign the promotion

Onboarding to Blinkit, Zepto or Instamart is easy. The economics are not. What actually decides whether the channel builds your brand or funds it.6 min read · Intermediate · Quick CommerceRead
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