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Case studies

What the work actually looks like.

Challenge, strategy, execution, technology and result — for engagements where the interesting part was the diagnosis, not the headline number.

All case studies

Client names and performance metrics appear on these cards only once they have been verified and approved with the client. The narrative — what the problem was and how it was approached — is published as-is.

FMCG

FMCG brand enters quick commerce without funding it

The problemA packaged-food brand had been onboarded to three quick-commerce platforms and was growing fast on gross sales while its overall margin fell every month.What changedPromotions are now approved or declined against a modelled number rather than a relationship conversation.FMCGQuick CommerceRead the case
Vendor

A 1P vendor walks into the annual negotiation with the real number

The problemA vendor had accepted three consecutive annual terms without a reconciled view of chargebacks, allowances and unclaimed shortages.What changedThe negotiation opened from a documented position instead of an estimate.AmazonVendorRead the case
Global

An exporter picks the market that pays, not the one that is loudest

The problemA manufacturer was preparing to launch in the largest available Amazon marketplace because it was the largest.What changedThe market that would have been chosen on instinct ranked third on margin.GlobalAmazonRead the case
Electronics

Conversion rebuilt before a rupee more went into ads

The problemAd spend was scaling and ACOS was drifting upward on a catalogue whose listings had not been touched since launch.What changedSpend decisions moved from a target ACOS nobody had derived to a ceiling calculated per SKU.ElectronicsAmazonRead the case
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