More than an ecommerce agency.

Over a decade inside Amazon — the India marketplace and the Europe Vendor Management Program — the same pattern repeated. The brands that compounded were not the ones with the best product. They were the ones who knew their numbers at the SKU level and acted on them weekly.

That knowledge was concentrated in a small number of people, most of whom worked for the platform or for the largest brands on it. An SME with a genuinely good product had no realistic way to access it.

The company started as consulting — taking marketplace operations off founders' desks and running them to an internal standard. The first clients were brands who were growing and losing money at the same time.

Not more reporting. They wanted to understand the model well enough to make the call themselves. That question became the Playbooks — and the calculators inside them, because a decision needs a number, not a lecture.

Once the models existed, the obvious next step was to stop making people open them. Saarthi reads the seller's own reports and answers the question in their own language — grounded, auditable, and in India.

One ecosystem where a seller can learn the model, run the numbers, hand the execution to a team that has done it before, and have the answer waiting on Monday morning.