Run your Amazon business with confidence.
Everything you need to manage, grow and scale your Amazon business — in one practical Playbook.
Great Indian SMEMinds Offer Plans from ₹999 · up to 60% off till Diwali (8 Nov 2026). See pricesNew here? Extra 10% off with code WELCOME10
- 3 free lessons
- 3 free AI tool uses
- Google sign-in
- 9modules
- 63lessons
- 37hours
- 4tools
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What this actually does for your business.
The complete operating manual for an Amazon.in seller account — registration, catalogue, SEO, inventory, fulfilment, account health, advertising economics, reconciliation and profitability. Built around the root cause of each failure, not the symptom.
Who it is for. New sellers preparing to launch on Amazon.in
Daily management becomes structured
Know exactly which metrics to read each morning, and what a bad one is telling you.
Operational mistakes surface early
Catch the catalogue, compliance and account-health failures before they cost you the listing.
Decisions get made on numbers
Referral, fulfilment, returns, advertising and GST — the real cost base, not a gut feel.
The account runs as a system
A weekly operating rhythm you could hand to someone else tomorrow.
What you actually open.
Real screens from playbook.smeminds.com — one login for every Playbook you take.
Screens from a sample account.
Understand your profit before you scale.
Make better decisions using real SKU-level profitability — on the live Amazon.in fee tables, not a spreadsheet you have to keep current yourself.
Sample input
- Selling price₹1,499
- Product cost₹520
- CategoryHome - Home decor products
- Marketplace fees17.0% referral
- FulfilmentFBA · national
- Advertising9% of price
Profit Calculator returns
Thin
What it checks
- Referral fee, tiered by price
- Closing & fulfilment
- Storage and GST on fees
- Returns at the category benchmark
- Advertising drag
Demonstration with sample numbers, not anyone's live business data. The figures came back from the same engine a subscriber's calculator runs.
Try the Profit CalculatorFree account · 3 free tool uses
Profit Calculator
Unit economics on the live marketplace fee tables — referral, closing, fulfilment, storage, GST and the break-even price.
Command Centre
Your progress, business numbers and action plan for this Playbook.
Profitability AI™
Bulk SKU profitability across the visible and hidden cost layers, with a branded report.
Ask Saarthi
Your AI business partner for this Playbook: explain a lesson, apply it to your business, test what you know.
More tools across the Playbooks
Your AI ecommerce business partner.
Stuck with a seller problem? Ask Saarthi inside the Playbook for guidance based on what you are learning. Explain a lesson, apply it to your business, test what you know.
Illustrative example — not a live AI response
- Splits the problem first — is it traffic, conversion or cost — instead of guessing at a fix.
- Asks which report or numbers you have, so the answer is about your account, not a generic one.
- Points you to the lesson in this Playbook that covers the situation.
- Ends with a short checklist of what to check next and in which order.
9 modules, 63 lessons, about 37 hours.
The whole scope, before you pay for any of it. Open a module to see what it covers.
01 Account Management & Compliance 8 lessons · 4.2 h · 3 free
- Marketplace Foundations & Why Account Management MattersPreview free25 min
- Account Setup, Registration & Selling PlansFree with account30 min
- Seller Central: The Console & Its ToolsFree with account25 min
- Account Health & Performance MetricsIncluded in a subscription35 min
- Account Suspension & Appeals: The Plan of ActionIncluded in a subscription40 min
- Tax & Compliance: GST, TDS & TCSIncluded in a subscription35 min
- Returns, Refunds, Reimbursements & ReconciliationIncluded in a subscription35 min
- Fee & Economics Reference (March 2026)Included in a subscription30 min
02 Selection 8 lessons · 5.0 h
- Catalogue StrategyIncluded in a subscription35 min
- Catalogue BuildingIncluded in a subscription40 min
- Catalogue HealthIncluded in a subscription35 min
- LocalisationIncluded in a subscription30 min
- Amazon India Fee Schedule & Cost MasteryIncluded in a subscription40 min
- Flat File Mastery & Bulk Upload Error ResolutionIncluded in a subscription45 min
- FBA Shipment Creation & InboundingIncluded in a subscription35 min
- Parent-Child Variations & Brand Size ChartsIncluded in a subscription40 min
03 Efficiency 7 lessons · 4.2 h
- Listing QualityIncluded in a subscription40 min
- Image OptimisationIncluded in a subscription30 min
- Pricing StrategyIncluded in a subscription40 min
- Review & RatingIncluded in a subscription35 min
- A+ & Brand ContentIncluded in a subscription35 min
- Buy Box Strategy — Win, Maintain & RecoverIncluded in a subscription35 min
- Deals & Promotions MasteryIncluded in a subscription35 min
04 Traffic 6 lessons · 4.2 h
- Sponsored AdsIncluded in a subscription50 min
- DSP & DisplayIncluded in a subscription40 min
- External TrafficIncluded in a subscription35 min
- Organic SEOIncluded in a subscription40 min
- Deals & EventsIncluded in a subscription35 min
- Sponsored Ads Deep-Dive — PPC Campaign PlanningIncluded in a subscription50 min
05 Conversion 5 lessons · 2.8 h
- Detail Page CROIncluded in a subscription40 min
- Promotions & DealsIncluded in a subscription35 min
- Social ProofIncluded in a subscription30 min
- Post-PurchaseIncluded in a subscription30 min
- Cross-sell & UpsellIncluded in a subscription30 min
06 Speed 7 lessons · 4.5 h
- FBA ManagementIncluded in a subscription45 min
- FBM & Easy ShipIncluded in a subscription35 min
- Inventory PlanningIncluded in a subscription40 min
- Account Health & SLAIncluded in a subscription40 min
- Easy Ship Prime & Guaranteed Delivery ProgrammeIncluded in a subscription30 min
- Seller Flex — Ship from Your WarehouseIncluded in a subscription45 min
- IXD Programme — Pan-India Inventory PlacementIncluded in a subscription35 min
07 Tools 8 lessons · 4.8 h
- Seller CentralIncluded in a subscription35 min
- Brand AnalyticsIncluded in a subscription40 min
- Advertising ConsoleIncluded in a subscription40 min
- 3P ToolsIncluded in a subscription35 min
- Manage Your ExperimentsIncluded in a subscription30 min
- Kitna Milega — Profitability Calculator & Margin MasteryIncluded in a subscription45 min
- Subscribe & Save, MOQ & AUR StrategyIncluded in a subscription35 min
- LTSF & Inventory Age ManagementIncluded in a subscription30 min
08 Brand Registry 6 lessons · 3.1 h
- BR EnrolmentIncluded in a subscription35 min
- Brand StoreIncluded in a subscription35 min
- A+ Content (BR)Included in a subscription30 min
- Sponsored BrandsIncluded in a subscription35 min
- MYE via Brand RegistryIncluded in a subscription25 min
- Vine ProgrammeIncluded in a subscription25 min
09 Brand Protection 8 lessons · 4.4 h
- IP & TrademarkIncluded in a subscription35 min
- Transparency ProgrammeIncluded in a subscription35 min
- Project ZeroIncluded in a subscription30 min
- Listing HijackingIncluded in a subscription35 min
- Review ManipulationIncluded in a subscription30 min
- Account SafetyIncluded in a subscription30 min
- Amazon Business — B2B Selling StrategyIncluded in a subscription30 min
- Great Indian Festival & Prime Day PlanningIncluded in a subscription40 min
117 quiz questions across the modules. Progress is tracked lesson by lesson once you sign in.
Four steps, then a habit.
Try it before you pay.
Continue with Google and start with Marketplace Foundations & Why Account Management Matters. No card asked for. Free AI tool uses need a verified email address.
Choose how long you need it for.
One Playbook, four terms. Every plan opens the whole Playbook — the longer terms cost less per week and carry the updates released while you hold them.
WELCOME10 at checkout for an extra 10% off.Start free, upgrade anytime — begin with the free lessons.
Monthly
Active learning
₹999/month
billed every month
Buy nowWhat you get:
- 30 days of access
- Full Playbook access
- All lessons & videos
- Content released during your term
Quarterly
Structured business improvement
₹2,999/quarter
₹1,000 a month
Buy nowWhat you get:
- 90 days of access
- Everything in Monthly
- Three months of new content and updates
Yearly
Long-term growth
₹4,999/year
₹411 a month · 59% less than monthly
Buy nowWhat you get:
- 365 days of access
- Everything in Quarterly
- A year of new content and updates
- Every plan includes all 63 lessons and every module
- All 4 calculators and the AI Mentor
- Progress and notes kept if a plan lapses
All prices include GST. Plans are prepaid with no auto-charge — the plan runs to the end of the period you have paid for, and your progress is never deleted. Payments are processed securely by Razorpay.
Playbook Master Pass
All 9 Playbooks, 437 lessons, every AI tool and every certification on one subscription.
Earn the Amazon Account Management certificate.
Complete 100% of the lessons and score 80% or more on a 20-question final assessment. The certificate carries a unique ID, a QR code and a public verification URL anyone can check.
Built for real ecommerce operations.
Written from operations, not from a syllabus
Every module works back from a failure that costs money on a live account.
Learning, tools and application in one place
63 lessons and 4 working calculators on one subscription — not a course that sends you off to a spreadsheet.
Numbers you can check
The calculators run on the published Amazon.in fee schedule, and the page says when a figure is a benchmark rather than a measurement of your product.
Progress that stays yours
Lesson progress, quiz history and notes are kept if a subscription lapses, and resume if you renew.
Questions, answered.
About 37 hours of lesson time across 9 modules and 63 lessons. Most people work through it over four to eight weeks alongside running the business.
The section above lists all 9 modules and every one of the 63 lessons with the time each takes. Nothing about the scope is held back until after payment.
Every one of the 63 lessons, the 117 quiz questions, the 4 tools mapped to this Playbook, the AI Mentor, downloadable resources, the complete Playbook app, and certification eligibility.
Every plan opens the same Playbook. At today's prices the yearly plan costs less per month than paying monthly. Not sure yet? Start with the free lessons — they need no payment.
Yes. Complete 100% of the lessons and score 80% or more on a 20-question final assessment. The certificate carries a unique ID, a QR code and a public verification URL anyone can check.
The Playbook film carries a full Hinglish narration track and a full English one, with captions in both, and you can switch mid-film without losing your place. The written lessons are in English.
Both. This Playbook ships a complete application — its own dashboard, calculators and tools — and it opens inside this subscription rather than as a separate purchase.
Real. The figures in the two demonstrations above came back from the same engine your subscription opens, running on the published Amazon.in fee schedule. Your own numbers go in the same way.
Nothing is deleted. Progress, notes and quiz history are preserved and resume exactly where you left off if you renew.
Yes. Playbooks are sold one at a time and sit on one account. The Duo and Growth passes cover two or three at a lower combined price, and the Master Pass covers all of them.
Yes, for every successful payment, downloadable as a PDF from My Payments. Add your GSTIN before paying to have it printed on the invoice.
Stop guessing. Start managing your Amazon business with a system.
Learn practical account management, understand profitability, and make better ecommerce decisions with Amazon Account Management.
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