Sponsored Advertising
Sponsored Products, Sponsored Brands and Sponsored Display run as one portfolio rather than three separate budgets.
What actually goes wrong
Sponsored formats are usually bought in isolation, so brand campaigns end up paying to defend terms that Sponsored Products already owns.
Why this matters. The formats compete with each other unless someone is holding the whole map.
What SMEMinds does
- Portfolio structure across all three sponsored formats
- Defensive versus conquesting budget split, made explicit
- Creative and headline testing on Sponsored Brands
- Product and audience targeting on Sponsored Display
- Incrementality checks before scaling a format
- Consolidated reporting across formats
Who this is for
Brand-registered sellers running more than one sponsored format.
Deliverables
- Portfolio map
- Creative test plan
- Consolidated reporting
What changes.
Stated as changes in how the business runs, because those are the ones we control.
No self-competition
Formats stop bidding against each other.
Clear incrementality
Spend justified by additional sales, not attributed ones.
Stronger brand terms
Defended at a cost that makes sense.
One report
All formats in a single view.
Every recommendation shows its arithmetic.
Placement and campaign spend attributed to the SKUs that carried it, after fees and returns.
See the toolsOr learn to run it yourself.
The models behind this service are taught in the Amazon Advertising Playbook — in Hinglish and English, with the calculators included.
Open the Amazon Advertising PlaybookQuestions we get about this service
Only if it adds incremental volume or defends a term you are losing. We test before we scale.
Yes, where the account has the volume and the funnel to justify it. Below that threshold we will say so rather than sell it.
Others in Amazon
Let's look at your account.
Tell us what the constraint is and we will tell you whether we are the right people to fix it.